On this episode of the What the Floor Podcast, Michael and Holiday sat down to talk through all of the brand new SPC construction types. This conversation went way past features and benefits. Learn about what ABA rigid core flooring is all about. Dive deep into how light-weight cores are revolutionizing the flooring industry. And find out how we are taking rice husks and turning them into a brand new mind-blowing rigid construction type.
What the Floor is a T&A Supply Company Inc original production. You can find out more about us at tasupply.com or tasflooring.com. This show is produced by Jose Morales with help from Toni Collier and Jessica Riser. Tell us what you think of the show at wtfpodcast@tasupply.com or #whatthefloorpodcast on social media to let us know what you think.
On this episode of the What the Floor Podcast, Michael and Holiday sat down to talk through all of the brand new SPC construction types. This conversation went way past features and benefits. Learn about what ABA rigid core flooring is all about. Dive deep into how light-weight cores are revolutionizing the flooring industry. And find out how we are taking rice husks and turning them into a brand new mind-blowing rigid construction type.
What the Floor is a T&A Supply Company Inc original production. You can find out more about us at tasupply.com or tasflooring.com. This show is produced by Jose Morales with help from Toni Collier and Jessica Riser. Tell us what you think of the show at wtfpodcast@tasupply.com or #whatthefloorpodcast on social media to let us know what you think.
This is What the Floor from T&A Supply Company Inc, a podcast for the flooring industry. I'm Holiday Van Erem.
Michael Goria:And I'm Michael Goria. We're going to explore the hot topics of the flooring industry with a little humor and a new set of eyes.
Holiday Van Erem:Well, Michael, we've got another episode today.
Michael Goria:I know they just keep flying through.
Holiday Van Erem:This is number 17. I mean, I didn't start the numbers over again, I did add a season at the beginning of the year. So we're on our second season, but I just kept the numbers going.
Michael Goria:Ya know, it feels good. It certainly feels more natural than it used to is I don't fear coming in. It just more natural.
Holiday Van Erem:Yeah. I, Yeah, I feel like I do have show prep in front of me course. But um, I don't feel like I really prepped all that much. But we're talking about stuff today that we've been talking about for quite a while.
Michael Goria:Yeah, I mean, this is stuff we've researched, you know, so much already. We're been working on as a team. And so I feel like now it's just a fun time to have the conversation, for our listeners.
Holiday Van Erem:Yeah, and I feel like we have mentioned the evolution of luxury vinyl numerous times in numerous episodes, it usually tends to come up a lot. Even when we were talking about hardwood. Yeah, it still came up. And how quickly luxury vinyl products have evolved and changed.
Michael Goria:Yeah, and they just continue to I mean, I'm amazed at the amount of products that are coming to our company, you know, for us to look at that have some sort of new feature new function, but are still under the LV category.
Holiday Van Erem:And that big umbrella that is everything plastic?
Michael Goria:Yeah, it really is. But it's not going away. I mean, we're still seeing massive amounts of it being sold being spec'd. And our customers are asking for it,
Holiday Van Erem:The ever evolving technology is a sign that it's not going to stop. They're taking all the feedback that they're receiving and the problems that they're having with, you know, the generation 1234. And they're trying to figure out at these factories, well, what can we change and new differently to solve that problem, right? And then how can we tweak it a little bit more to solve a different problem? So we've got to specifically three different types of luxury vinyl cores that we want to discuss today. But it certainly not all the options that we've seen?
Michael Goria:Nope. Yeah, there's so many. And there's, there's a lot we've said no to these three in particular, and we'll have products attached with them that we get to talk to you about, you know, have specific reasons we decided to go with these and that we found for a lot of reasons, just better than some of the other products we've
Holiday Van Erem:seen. Yeah. So I think it's super interesting and fun. And it definitely goes back to what Tony is constantly harping on us on what is the why behind these products.
Michael Goria:Yeah, and they're solution based. So much of this comes from problems from an earlier iteration or version of LV. And I often relate things to Apple because they do marketing really well. But you think about the new iPhones from generation to generation, there can be very subtle changes. They've just tweaked the camera, they've tweaked this or that to make it a little bit better. Do you always switch to the new iPhone? No, I think a lot of us have gotten away from always upgrading to the new one. But it's good to know it's there when you need that new function. Yeah, for
Holiday Van Erem:sure. And then you've got the competitors coming out with something even a little different, for sure. And you may see you kind of wonder, well, maybe I should switch to something different. Maybe the go back to the flip phone. Maybe that is the way I want to go. That seems kind of cool. Because it's always a problem. Yep. So we're going to talk about three, like I said, three specific types, of course, specifically for rigid core, that's really where this evolution seems to be taking and happening the most. It's not necessarily on the glue downside, although there are some changes that people are trying to make there too. But when it comes to the formulation, and the types of things that we want to solve with SPC products, rigid core products, that's where we're seeing a lot of the innovation.
Michael Goria:Yeah, so this first one we'll jump into is what we call a B, A construction.
Holiday Van Erem:And it's been around for a little while, we've had a product previously that utilized it. And we definitely didn't market it very well or really understand what it was trying to solve at the time. And now we've got some new and better versions of it.
Michael Goria:Yeah, it got a little bit of an unfair shake. We launched it during COVID. Yeah, that'll do it. That hurt. Like everything else. But we still saw so much value in what it was. So what's the big question? What is ABA construction?
Holiday Van Erem:Yeah, it sounds like it should stand for something very technical.
Michael Goria:Yeah, I can't come up with an acronym right off the top. Because it
Holiday Van Erem:does it. Right. It really doesn't stand for anything doesn't what we need to think about with some of these constructions is when we're describing them, and we name them. It's kind of about how the product actually looks if you cut it, you know, down the side and you look at how the layers are built. That's what we're describing is how the layers are laid out. And what they're made of. I go back to like plywood construction like it's the layers and how they're turned in different formulations that are put in there that try to solve different problems.
Michael Goria:So the easy way I try to explain this is if you think of kind of your standard SPC, we call that single extrusion, which I would compare that to solid hardwood. Yeah. It's one single layer of SPC that's pushed out of the extruder of the extruder. Thank you. Whereas ABA construction, which again is not an acronym, there's an A layer, a B layer, and then another a layer.
Holiday Van Erem:Two a layers are the same exact formulation. And the B layer is a different formulation. Right.
Michael Goria:And so you have now an engineered more engineered wood version of an SBC. So there's no wood in it. Don't hear me wrong. Yeah. But that's just the analogy. Versus engineer. Yep. versus single extrusion versus multi layer extrusion that
Holiday Van Erem:high. What do you think are the main benefits then? Why do we care that it's ABA? What makes it better than other single extrusion?
Michael Goria:Yeah, so one of the big problems that we get feedback on from single extrusion is heat in front of sliding glass doors and south facing windows. Hmm.
Holiday Van Erem:And you'd think this is Washington, we don't have a lot of heat,
Michael Goria:right? I don't care. However, when we do. And that heat comes through a window or door that acts like a magnifying glass when
Holiday Van Erem:you live on the lake, and you've got your big huge windows of gray sunlight coming in
Michael Goria:floor to ceiling windows, and it's just heating that floor. And what happens is you let's say the sun comes in four feet, and it's on that floor and then from four feet on, it's in the shadows. Well, that first four feet is getting the sunshine, it can go up to 140 150 degrees, coming through that magnifying glass. And then you've got the next however many feet that still in the cold. Yeah. And so it's not moving. And so we typically see problems with expansion or buckling, because of that heat transfer coming through. The other is more stable or cold. And it's been buckling and having issues. So ABA construction is has got more dimensional stability, with the heat both heat and cold, actually,
Holiday Van Erem:yeah, so temperature, why temperature changes. And I know we like to call it the dome effect with the heat. And then kind of the opposite with the cold, you know, for either big temperature swing, ABA construction is going to help keep it more stable.
Michael Goria:Yeah. And actually it makes the core stronger. That's the other thing. Aba construction does, again, you're adding multiple layers, and those layers are stronger. So we actually have videos of testing done with the castor chair test, showing revolutions on that locking mechanism. And it actually outperformed single extrusion by quite a bit.
Holiday Van Erem:Oh, yeah. No, it certainly does. So there's a lot to be said for building a sandwich that is numerous layers of different things. It's a lot heftier, and it doesn't fall apart as much. And when your whole net if it's gotten numerous layers built of different instructions.
Michael Goria:Exactly. So we've had this like holiday said, I mean, we had a product that was performed very well for us. And as pricing change due to all the economic struggles of the last couple years, we decided to bring in two new products that did have ABA construction.
Holiday Van Erem:Yeah, very exciting. And for the most part, I'd say that they're launched and out in the field. I don't know that all customers have everything that they need yet. But for the most part, we've got samples and our sales reps should be out showing them.
Michael Goria:Absolutely, I mean, if you hear this and you're interested, we've got a claim. And we'll go over that. And then we've got magnitude. And so these are the two products, they're ready to go all of the material is in the barn. And we would love to get you samples as quickly as we can.
Holiday Van Erem:So same construction for both products, but we've got two of them. So basically, they've got a little different specification. One is kind of a lower end and one's a higher end. Yeah,
Michael Goria:so a claim is a 4.5 overall thickness. So it's a 3.5 product with a one millimeter attach pad, and it has a 12 mil wear layer. A couple other kind of key attributes of it, it's got a painted beveled edge. Some customers love painted beveled edges, some don't, it's really a preference of the customer so and that product is a seven inch by 48 inch,
Holiday Van Erem:and it's kind of nice to have the painted bevel on kind of the lower end product because you get a little extra something special with it, even though you're not originally paying as much as the the next
Michael Goria:step. Yeah, there's a couple colors in there. I'd love to point out the Acacia is fantastic. Yeah,
Holiday Van Erem:I don't know why but Acacia sells so well here across our entire territory it always has and when we have collections that don't have an Acacia we always end up bringing one in eventually because it's just a fantastic visual and people just always tend to gravitate towards it.
Michael Goria:Yeah, this has a really rich brown has got really good color variation but not too much. So the film is just fantastic on this product. So if you if you're interested in an Acacia or would love an occasion SPC this is the product for you no doubt.
Holiday Van Erem:And I really also like the porter hickory, which is kind of similar to the Acacia. It's got a lot of color movement in it, but it's just a beautiful color.
Michael Goria:Yeah, I mean, it's essentially got hickory in the woods. So it's got that Calico look, but there's a stain on it. So it's not quite a natural hickory, we've put a really nice kind of beige stain on there. So you still get a lot of movement and color variation. But with that, that stain over the top that just gives it a really nice color goes with a lot of different color cabinets. I think it's going to be accepted by a lot of folks.
Holiday Van Erem:Yeah. And another thing that we did is, you know, while we're at it, we might as well add an extra anti scratch coating and an antimicrobial coating. Yeah.
Michael Goria:Yeah, that's huge. I mean, you know, it is a 12 mil wear layer. So residentially it's a great product. So you're fine, you're great. Don't Don't let people fool you that you have to have a 20 mil. We really believe in our, you know, the anti scratch and anti microbial addition to this. And that's in the top coating. Yep.
Holiday Van Erem:So that's a claim. It's ready to go. Yep, get it. Now. If you haven't seen it, it's on our website, you can get samples from our sales reps, have them come in and show you the product and do PK and Sundarar. TS flooring brand.
Michael Goria:Yeah. So the second product we've got with the ABA construction is called Magnitude. Magnitude is a five mil overall thickness, so a four plus one, and it has a 20 mil where layer,
Holiday Van Erem:everything else in addition to that is pretty much the same. It's got the same antimicrobial anti scratch coatings. Same ABA core construction.
Michael Goria:Yep, the two differences are it's got a micro bevel edge. And it has 60 inch lengths little longer and has just a standard kind of bevel instead of the painted bevel.
Holiday Van Erem:Yeah, so if you've got customers that don't like painted bevel, you can steer him towards mangatoon. If you like that, look, they can go towards the claim either one of them, they're really good complementary products
Michael Goria:they are and for those, you know, customers out there that are worried about selling products under five millimeter because we do have some that say, Hey, I just I'd rather go with a five millimeter or a thicker product. Because of the construction because of that ABA construction, we're really confident in the performance of this product. So you really do you kind of have a big brother, little brother scenario here where it gives you multiple skews to choose from, I think there's 12 Overall, yep, that correct six, and six. So you've got a lot of color variations to choose from, and you've got a beefier overall thickness, and then you've got the lesser with a painted bevel.
Holiday Van Erem:We had some customer meetings here over at this building that we're in quite a while ago. And one of the questions that came up was, why do you even have something under five? I? Nobody, we don't want that we don't you know, it's, we're not willing to sell products that are under five anymore, we have 20 problems, but at the same time, they still have customers coming in asking for products in that price point. Yeah. So it's nice to have something even if you don't always want that to be your go to, when you do have somebody coming in with something from a big box store. They've got it, you know, samples from Home Depot, or Lowe's and it's something a little cheaper, it'd be nice to have something that's comparable, that you could offer them and then try to upsell them in magnitude instead.
Michael Goria:Absolutely. And then this is really where with so many of these SPC products being the same, there are a whole lot of them are from the same factories, they have similar looks. My hope is this ABA construction will give you a little bit of a differentiator versus maybe your competitor, you can really speak to the story of a better overall construction and less movement with the ABA than a standard core product.
Holiday Van Erem:Yeah. So those are our two ABA core construction products. We're really excited about the category. So we do have some marketing pieces that explain ABA core, and there aren't necessarily specific to certain products. So we had a call yesterday with our sales team. And they were talking some of them brought up that they had laminated some of those sheets and put them at the displays. So we've got some additional materials if you're not confident in explaining that for a while, or you want a visual of kind of what happens in different temperatures to the product versus one versus the other. So we have those materials if they're needed. And you know, I'm really excited about these products. I think the colors are fantastic. They're really the right color tones for today's market and what people are looking for and what's going with the you know, the color tones that people are picking from, so they shouldn't be homeruns. And they're
Michael Goria:very aggressively priced. Yeah, that they they hit a price point that will meet your needs.
Holiday Van Erem:Yeah, so let's talk about another type of product that is it sounds similar, but it's got a kind of a different approach to an ABA core construction. So this is something that we're calling min. l SPC. So we're kind of it's similar to an ABA construction. So don't get confused by that when we explain how it's built. But we're going with l SPC because of the attributes that it's trying to provide.
Michael Goria:Yeah. The holding, what does that L stands for?
Holiday Van Erem:As far as I know, it stands for light, right? But that there's a lot of different reasons behind that. So the explanation with this core is that there are still three main ABA type layers in the middle of this product. The top layer is an SPC, and the bottom layer of that is an SPC. But the middle layer is a foam core like a WPC. Yeah, so it's light, because it has that blown foam core in the middle, which makes the whole product overall lighter in the normal rigid core SPC. And that's really kind of what makes it different.
Michael Goria:Yeah, we've seen these products in the market as well, really, in the last year or so we've seen more of them entering the market. They just seem to be out there more. One of the things that's nice about them is they are traditionally thicker.
Holiday Van Erem:Oh yeah. You know, when you say that it's got a WPC blown core in the middle. That means the product that we're coming out with is eight millimeter thick.
Michael Goria:Yeah, it's a game changer in that sense, because a lot of the issues we have in the market are a new construction, a lot of the builders are going wider and wider with their joists. We're hearing all the way up to 24 inches, the standard used to be 16 inches. So if you think if joists they're running down, and then you put a thin layer of plywood over it typically, when they go that wide, it causes a trampoline effect that sub floors is very bouncy. And when you put a thin product over that you can get breakage of the joints because of the bounce in the subfloor. Yeah, so when thicker product corrects that
Holiday Van Erem:we've always been successful with W PCs people appreciate and just kind of gravitate towards a thicker product. For whatever reason. It's just a, you know, an imaginary imply that it's better because it's thicker. But it's the same with hardwood. You know, people think that thicker is better. And it does have some reasons why it is better.
Michael Goria:You know, for sure. I think there there is times where bigger is better. A bowl of ice cream would be one of them. Yeah. So but in this product, yet thicker, does help with some of the issues in the market that we're seeing. A lot of companies don't want to spend money on floor prep on sub floor prep. And so thicker products do alleviate not all yeah, please hear me not all but some of those floor prep things that shouldn't be done that aren't always done.
Holiday Van Erem:Yeah. Well, and there's a whole another thought process behind this too, is that the product isn't as heavy, right for installers lifting, moving for warehousing shipping. The boxes just aren't as heavy, as SPC is just a heavy product. It's dense. Yeah, yeah, it just is. So you just can't get away from that those are much heavier boxes. And we're already having a problem with installers. Finding them having them having time to do your jobs. So you know, providing them products that aren't as heavy and easier to maneuver and carry and, and then just the shipping and freight costs to you've got stuff that isn't as heavy. It's just it saves money in a lot of different places.
Michael Goria:It does and then the other thing is WPC typically is a little warmer under foot. It gives you a better feel SPC. Obviously, we sell a ton of it. It can stay cold for a long, long time kind of retains cold whereas WPC warms up a little bit quicker and just has a different feel underfoot than SPC. So even though this has layers, this does have a little warmer feel overall.
Holiday Van Erem:Yep. So we will have and Tony, if you recall off the top of your head, if you don't, that's fine. When our new product called ambiance will be available. We do have a new product with this construction coming out that's getting close to being launched. She's looking, she's actually she's looking at offering right now right at the tippy tip of my finger.
Michael Goria:while she's doing that, we can introduce it It isn't a millimeter product. It's a seven, seven inch a little over seven inch by 16 quarter by 60 inch length. So you've got that kind of nice, wide, a little bit longer visual. Yeah,
Holiday Van Erem:a millimeter thick with a two millimeter pan. Yep. So you've got a good beefy product. Yeah,
Michael Goria:so that's a 10. We call those 10 millimeter overall, which is great. It does have a 20 mil wear layer. So it's got that commercial grade wear layer that a lot of people like
Holiday Van Erem:and it's got the same anti scratch antimicrobial. So a lot of our new products have that coating on them now it's just kind of coming standard with most products.
Michael Goria:It also has a painted bevel edge. So for those of you who like that painted bevel this product will have that also. Yeah,
Holiday Van Erem:at this moment in time it looks like we're going to be able to launch it early September right that's getting close. Yeah, it is so well by the time the podcast comes out. And minority me out will be actually take a few days or weeks.
Michael Goria:Yeah, so for those of you who like thicker products who are interested, this product is aggressively priced. It has some really great attributes. It is GREENGUARD gold certified to have people that are looking for products with that certification this product comes with that. Yeah, we've
Holiday Van Erem:got a couple and it comes up every once in a while that you know that they'd need that for their lead points in their project they need to have that GREENGUARD gold certification. We've got another option for you to to have that.
Michael Goria:Yeah, yeah, no ambiance shouldn't be a great product for us. I think it's going to be an absolute home run.
Holiday Van Erem:Yeah, it really should be there's 20 mil a millimeter thick two millimeter pad with the LS PC and there's just so much benefit to it. It really should be home run. So we've got one other product that I want to talk about. Yes, specifically, because it's another kind of interesting core. And this one is called rice core.
Michael Goria:Yes, I really this product intrigues the heck out of me. I've been out kind of promoting it and talking about it with customers. I love the creativeness in not only a new core for a product, but a solution problem for the world almost Hi,
Holiday Van Erem:I was pretty skeptical at first. I mean, honestly, anything coming out of Asia, that is a rice type product, I think people are gonna go, what is going on? Like, is that legit? Is that just a joke going on? What's the deal with that, but having done all a lot of research on it, and you know, read all of the very innovative thinking behind why they created this product. I really believe in it. I think it's it is something that is different and new and does solve some world problems that people go back to innovation. They've tried to purposely you know, create something that was an assault of a non flooring. Problem with foreign.
Michael Goria:Yeah, so to get kind of into the nuts and bolts of it. every grain of rice comes in a husk. It has a husk that has to be obviously removed until you get that rice colonel and there
Holiday Van Erem:is a lot of rice yet it's grown over in that part of the world
Michael Goria:and consumed all over the world. And so they take that rice husk and in the past and even still to a point they just have to burn those rice husks there's really no other way to get rid of that.
Holiday Van Erem:It's a byproduct, right? There's not really a lot that could have been done with it. And for a lot of farmers, it's not worth trying to figure out how to get rid of it more responsibly. Yeah, so burning it. Yep. I mean, that's
Michael Goria:just what is the cheapest and most economical way to really get rid of it.
Holiday Van Erem:Yeah. But unfortunately, that sends a whole bunch of nasty gases up into our atmosphere.
Michael Goria:Yeah. And so we have a company that we're working with that has come up with the technology to use the rice husks within the core of the product.
Holiday Van Erem:Yeah, so they're actually buying that byproduct from the farmers, which gives the farmer some kind of incentive to actually work with the company and doing something with it. Yeah. So I was gonna look and see there, they actually won some awards for it. So they were a finalist for the idea 2022 Award, an IF Design Award, red dot winner. So this company purposely tried to find some kind of innovative solution with flooring, and they've actually won awards for it.
Michael Goria:Yeah, and I don't want to oversell this. It's about 20% of the core uses the rice husk. So there's other there's other components in it. But still, that's an awful lot of rice husks been used to produce this product. Yeah,
Holiday Van Erem:for sure. So it doesn't make the product completely PVC free. There is still some PVC in the product. But it is doing other things to help the environment than just trying to get plastic out of it out of the product.
Michael Goria:Yeah. However it is do we, there's no PVC in the core of the product. There is in the top layer in the in the film. Yep, there is some PVC in that. But because we've removed the PVC from the core, it actually makes a more dimensionally stable core than a standard SPC core.
Holiday Van Erem:So you've got a really interesting new type of product that was designed to help some with some in you know, environmental issues, but it also has some other interesting benefits as well. So it's also a lot lighter. Yeah, it's not as heavy because it doesn't have as much plastic and other stuff inside of it.
Michael Goria:Yeah. And because you've removed so much of that plastic, it actually is more pliable, I'll call it. And so it'll tend to help with, we can't really necessarily promote that it's going to solve sub floor issues, but it could help with some slight sub floor irregularities.
Holiday Van Erem:Yeah, we're saying it's two times stronger than other locking systems. And you're gonna have fewer discarded boards because the locking some joints aren't as broken, right? Yeah. So it's also 10% Lighter than other SPC products, which means the actual plank itself is lighter, the curtain is lighter, the palette is lighter, everything is lighter. So kind of going back to that ambiance part On the LS PC, it's got those same shipping and freight benefits too.
Michael Goria:So we've got a product coming out very soon called organics
Holiday Van Erem:that utilizes the, our SPC, the rice. SPC core.
Michael Goria:Yeah. So, organics is a five millimeter overall thick product. So a four plus one has a 22 mil wear layer,
Holiday Van Erem:take that 20 mil. That's right. More is better to wear layer.
Michael Goria:So it is a nice product, it does have a painted bevel edge. And it is a seven and a quarter by 48 inch length.
Holiday Van Erem:Angle drop and tap. Yep. And it's just beautiful.
Michael Goria:Yeah, it's got some really good. It is really beautiful. Yeah,
Holiday Van Erem:I've seen some of the planks in person haven't seen a full installation. But we do a lot of imaging and photo work with the products ahead of time. And they're just beautiful images. If you go to our websites and look at some of our materials, you'll see some beautiful pictures of it in rooms. And we all have the colors have rice theme names.
Michael Goria:Yes, they are on the lookout for you, when you
Holiday Van Erem:see it, you'll know it.
Michael Goria:I think it's gonna be a really good product, there's just that different story. I think we'll give our customers the opportunity to talk to their customers about it and show them hey, what what are the differences and just give them different options? And I think they're looking for again, it's something else rather than just your standard SPC
Holiday Van Erem:for sure. If you get a customer that's been shopping around at all sorts of different places, including box stores and online. Have you looked at Rice core products before? Have you looked at these ABA core products? Have you looked at this and that and it just it gives you all of these other types of products that you can maybe convince them to, you know, go this direction buy it from us instead? Because we have something different than nobody else has?
Michael Goria:Yeah, no, for sure. It's so we've got that coming. I think that'll be September as well.
Holiday Van Erem:Yeah. I'm pretty sure that that is the current eta date for it to although we have some other material what we won't be ready to go completely until definitely by the end of September. Yeah.
Michael Goria:Yeah. So look for those launches. If you're listening to this, they should be right around the corner from you.
Holiday Van Erem:If you're one of our customers, you should be really excited right now, because there's a lot of good stuff coming your way.
Michael Goria:Yeah, I mean, so we'd really like like a holiday just kind of explained, we've given you three really good options. There's four collections total. You've got to claim magnitude in the ABA, ambiance in the L, SPC and organics in the rice corps, our SPC category.
Holiday Van Erem:Yeah, lots of new and fun and exciting stuff. Like you mentioned at the very beginning, there's a lot of other products that we've seen, too. I've seen coffee core products and all sorts of different I'm trying to think of some of the other weird ones that Ingeo Oh, hi, yep, that's what I was thinking of. And I love that people are looking at trying different things, trying to find a new and better widget, and making something that we completely take for granted the floor that we walk on and trying to do something different within solve problems.
Michael Goria:We'll even something we talked about very early on in this podcast, which is PVC free, we've got the sono Eclipse and Elon dura, you know that there's just another category under the LV kind of title that allows you such as something else to sell.
Holiday Van Erem:Yeah, so many products. If I owned a flooring store, I don't know that I would need anybody else's products where there's just so much TV supply that I just would fill up my entire showroom. That's right, and all stocked locally. Exactly. There's so many benefits to it. And you can have Michael come and do all your PKI. That's right. We would love to hear your feedback. I would love to know what you think if you are a sales rep patina supply, if you're a customer, if you're a vendor, somebody who just has heard or podcasts or has met us and wants to listen to it, I would love to know your feedback. What do you think of all of these different cores? Is there one that you think is going to be more successful than others? Have you already tried one of them and you really like it and hadn't had success? We'd love to hear from him.
Michael Goria:Yeah, any feedback is helpful. And we're excited. We've vetted these really four collections very, very well. We have our own team in China and Southeast Asia that, you know, does a lot of the background work for us. We trust these factories. So we think we're bringing you for really good products that will be in your stores for a very long time. Yeah,
Holiday Van Erem:I think so. Well, I think that covers everything. I don't think there's a single other thing that we could toss our way today.
Michael Goria:I know I think we've we've hit it. I'd be excited. Please reach out to your reps. If these products are of interest to you definitely want to get them in as soon as we can.
Holiday Van Erem:Yeah, love it. All right. Any final words, Toni?
Toni Collier:No, not today.
Holiday Van Erem:All right, well, I think that is a wrap. What the Floor is a T&A Supply Company Inc original production. You can find out more about us at ta supply.com or T A s flooring.com.
Michael Goria:This show is produced by Paul van Erem with help from Toni Collier hosted by Holiday Van Erem and Michael Goria.
Holiday Van Erem:tell us what you think of the show. Let us know what you thought about these new products by emailing us at WTF podcast AT T A supply.com. Or you can always find us on social media hashtag what the for podcast